Evidence Sprint
The Evidence-based Marketing Sprint. Four to six weeks to clarity.
A standalone diagnostic that replaces feelings and fluff with a defensible messaging and narrative system grounded in evidence.
Why this exists
Great marketing requires evidence and executive workshops.
Too much marketing ends up a mix of hope and hype, nevermind overbudget creatives and consensus fiction. The evidence-based sprint collects and collates what customers say, what sales hears every week, what the market wants, and what you can prove. Then it turns that into messaging the company can use with confidence.
The process
Inputs that force honesty.
- Leadership interviews to surface intended claims and open questions
- Sales call reviews and win/loss signal collection
- Competitor and category analysis through a buyer lens
- Collateral and website audit against actual proof strength
- Gap mapping: what you say vs. what evidence supports
Deliverables
What you leave with.
- Messaging architecture
- A narrative structure covering audience, change, reason to choose you, and the proof that holds the story up.
- Claim / evidence map
- Every important claim mapped to supporting evidence, with gaps called out where the company is overreaching.
- Customer language bank
- Phrases, frustrations, outcomes, and triggers pulled from buyer and customer conversations.
- Buyer-question map
- The questions buyers ask before, during, and after evaluation. Use it to prioritize content and sales enablement.
- 90-day plan
- A focused operating plan for what to ship next across messaging, content, and GTM motion.
Timeline & pricing
Defined scope. Defined investment.
4 to 8 weeks to complete
Contact to discuss, scoped on initial discovery
A necessary entry point for a fractional leadership engagement, or use the sprint as a standalone reset when messaging has drifted. Duration and investment depends on access to and engagement from key stakeholders as well as availability of existing materials.