About
Marketing you believe in.
Your target audience has heard claim after fantastical claim from companies, sellers, and marketers. They’re rightfully skeptical of every product and frustrated too. Despite having access to so much information, they struggle to understand what a product can actually do for them.
Great stories help people understand. They offer clarity, helping people to make confident decisions. NTEXT.CO helps you tell the right story about your product, crafting marketing they’ll believe.
NTEXT.CO helps technology companies grow through story and messaging that connects people to product, marketing that’s human-created, evidence-grounded, and ready for AI too.
Who is behind NTEXT.CO
An experienced duo of marketing leaders.
Peter and Justin first worked together at Fullstory and Mural. We’re writers by training and habit, and we’ve spent our careers turning complex products into credible stories people pay attention to. We’ve built narrative and product marketing frameworks, turned them into launches, and done the work to take the story to market. More than anything, we listen for what’s between the words — whether it’s the big problem a founder is passionate about solving or a customer’s frustrations and wins.
Justin Owings combines the conventional: Google, Fullstory, Mural, a master’s in accountancy; with the curious: BirthdayShoes, the Mortgage Lender Implode-O-Meter, Un•AI•ify. He’s dad to three kids, has a Rhodesian Ridgeback named Dutch, and loves to connect dots.
Peter Herbert started out studying creative writing at NYU, then spent his career shaping narrative and go-to-market strategy at growing software companies. When he’s not writing, he’s climbing mountains. He gets the difficult done.