Fractional Leadership
Senior marketing leadership, embedded in your team.
Ongoing operating ownership for founder-led B2B SaaS companies that need a VP-level marketer before they are ready for a full-time hire.
Tier 1
Fractional VP Marketing
Senior direction and operating cadence at roughly one day per week.
- Commitment
- ~1 day / week of embedded leadership time.
- Scope
- Set priorities, run operating meetings, manage agencies and freelancers, and keep messaging and pipeline work tied to evidence rather than vanity activity.
- You get
- A defined marketing system, decision quality at the executive table, and an owner who can say what to do next and what to stop.
- Pricing
- $6,500 to $7,500 / month.
Tier 2
Embedded Head of Marketing
Deeper ownership when advisory cadence is too light for the stage.
- Commitment
- ~2 days / week of hands-on operating leadership.
- Scope
- Budget ownership, cross-functional GTM coordination, hiring support, and day-to-day leadership of the marketing workstream.
- You get
- An embedded leader who can build the function, install process, and stay accountable to outcomes rather than recommendations alone.
- Pricing
- $9,500 to $12,000 / month.
The operating rhythm
What working together looks like.
Cadence
Weekly operating meetings, async priority tracking, and regular syncs with sales/product leadership so marketing stays attached to revenue reality.
First 90 days
Establish the evidence baseline, lock messaging priorities, install a simple operating system, and ship a focused 90-day plan the CEO can inspect.
- CEO gets a named owner for marketing decisions and tradeoffs
- Agencies and contractors work from a brief and a scoreboard
- Positioning and proof become shared company assets
- You leave each month knowing what moved and what stalled