Fractional Leadership
Senior marketing leadership, embedded in your team.
Ongoing operating ownership for founder-led B2B SaaS companies that need an executive-level marketer before they are ready for a full-time leadership hire.
The situation
You need consistent marketing leadership before a full-time hire makes sense.
Founder-led marketing got you here. Now priorities drift, agencies need managing, and there’s no senior owner for the hard calls. You may have a junior marketer or contractors in place, capable people who aren’t yet ready to set strategy or sit at the executive table. A full-time VP or CMO is too much cost and risk for where the company is. You need steady senior leadership: someone who can stand up processes, keep the work moving, and deliver accountability.
- Marketing lacks a consistent senior owner, so work restarts and priorities shift
- Some marketing capacity exists, but marketing decisions keep distracting the founder or CEO
- A full-time marketing leadership hire is premature (or too expensive) right now
Tier 1
Fractional Marketing Leadership
Senior marketing leadership (think: VP of Marketing, Interim CMO, Head of Marketing)
- Commitment
- ~2–3 days / week of embedded leadership time.
- Scope
- Set priorities, run meetings, manage agencies and freelancers, and keep messaging and pipeline work tied to results over vanity activity.
- You get
- A defined marketing system, decision quality at the executive table, and an owner who can say what to do next and what to stop.
- Pricing
Tier 2
Marketing Coach-Player
Marketing Advisor and Doer
- Commitment
- ~1 day / week of hands-on operating leadership.
- Scope
- Provide contractor + agency support, tactical deliverables as needed, GTM strategy and light execution, outside advisor to in-house ELT.
- You get
- A go-to marketing leader who can move work forward with confidence, support ongoing marketing functions, and track results.
- Pricing